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Marketing clichés are all around us.
Marketing can be many things. But marketing without originality isn’t much of anything. That’s why there’s a desire among marketers to avoid clichés and buzz terminology in sales and marketing content...
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Company and brand positioning statements: Some laudable … some lousy … many...
About 15 years ago a book was published titled Positioning: The Battle for Your Mind, authored by Al Ries and Jack Trout. Although the examples cited by the writers are a little outdated by now, the...
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